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Digital Marketing

At Hazon, we specialize in delivering customized digital marketing solutions to our clients. Our goal is to help businesses establish a strong online presence and reach their target audience. We believe that the key to digital marketing success lies in creating personalized campaigns that are tailored to each client's unique needs and goals. We are committed to using the latest technology and best practices to help our clients achieve measurable results.

Definition of Digital Marketing:

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Types of Digital Marketing:

Digital marketing can be broadly broken into eight main categories including:

  • Affiliate Marketing

  • Content Marketing

  • Email Marketing

  • Marketing Analytics

  • Mobile Marketing

  • Pay-per-click

  • Search Engine Optimization (SEO)

  • Social Media Marketing (SMM)

Our Digital Marketing Services:

1. Social Media Marketing

We develop a robust marketing strategy that leverages multiple channels – digital, traditional media, and grassroots marketing. We tailor our marketing messages to resonate with your target audience and track the effectiveness of different channels and pivot strategies based on what works. 

An effective online presence is non-negotiable in the digital era. Hence, we effectively leverage the online platforms. We utilize social media platforms, optimize your website for search engines, and engage in online advertising. Digital platforms offer unparalleled opportunities for customer engagement, market research, and brand building.

2. Email Marketing

Email represents arguably the most tried-and-tested, scalable marketing channel available to modern companies. As such, email solutions are a staple of Internet marketing software for businesses big and small. Even with the emergence of social media, mobile applications and other channels, email is still one of the most effective marketing techniques. It can be part of a content marketing strategy, providing value to consumers and, over time, converting an audience into customers. 

According to a leading email marketing software company Constant Contact, there are many things marketers can do to make their emails more appealing to users and more likely to be opened.

These include:

  • Create a Sense of Urgency – Writing email copy that lets your recipients know that time is running out to get a special deal or that there are only a limited number of offers available can increase the number of people clicking through to your website.

  • Personalize Your Email – Setting your emails and subject lines up to incorporate the recipient’s name is a proven way to increase open and click-through rates. (A sample subject line: “Katie, a special offer just for you.”)

  • Let Recipients Set Their Preferences – Allowing users to specify how often they want to hear from you can help keep some of your email subscribers subscribed to your list and clicking on your emails.

3. AI powered SEO (get found on Google)

Our AI powered SEO checklist is a step-by-step checklist designed to leverage the Google platform to its full potential. 

  • Connect and verify your business profile with Google

  • Index your business site to appear in search results

  • Suggestions for improving your site's search engine optimization so that it ranks higher in search results

  • Managing reviews in Google business profile and respond to your customer reviews

4. Content Marketing

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more.

In general, it should first and foremost provide value to the consumer — not just advertise the brand or try to make a sale. Content marketing is about building a sustainable, trusting relationship with your customers that can potentially lead to many sales over time, not just a single transaction.

Content marketing works in symbiosis with other types of digital marketing: It is a way to incorporate search engine optimization (SEO) into fresh website content, and the content created can be shared as social media posts and in email marketing publications. Looking at the analytics for your content marketing can tell you a lot about your customers:

  • What are they looking for when they land on your site?

  • What kinds of content make them stay on the site longer and keep looking around?

  • What kinds make them lose interest and navigate away?

Content marketing is a great avenue for people who enjoy writing and/or video and audio production. But as with digital marketing in general, it also calls for strong strategic and analytic skills.

5. Mobile Marketing

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

In February 2021, Statista conducted a survey in which 46% of the respondents claimed they spend between five to six hours a day on their phones for personal use. In addition, 22% stated they spend 3 to 4 hours a day on their phone, according to Statista, and from the end of 2020 to the beginning of 2021, mobile users in the U.S. around 40 minutes a day on social media apps, with Facebook and Instagram holding the largest audience.

E-commerce has grown immensely in the last few years, becoming an important part of the global retail world. In 2022, retail e-commerce sales were estimated to surpass $5.7 trillion worldwide, Statista reported.

Marketers know that you need to take your message to where your customers are, and it is very clear: Your potential customers are on their phones.

Book for a consultation to know more about how our technology solutions can benefit your organization.

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